Frida Bard, head designer at HOPE, wins this year's Designer of the Year award as elected by Café Magazine. Since taking over the helm in 2016, Frida has introduced new silhouettes and shapes into HOPE'S DNA, while continuing to build on the brand's foundations of tailoring and utilty wear.
"I'm grateful and humble to receive Cafe's Fashion Award "Designer of the Year" for my work at HOPE. Lots of love to a fab team, everything is possible together with you! And thank you HOPE for giving me this chance to work within a modern warm and inspiring company where norm challenging questions are an everyday dialogue.
Congratulations Frida and the Hope-team!